BAUME & MERCIER - New brand positioning with Alain Zimmermann

BAUME & MERCIER - New brand positioning with Alain Zimmermann

Interview with Alain Zimmermann, CEO of Baume & Mercier, who explains to us the big shift taken by the brand and the values it now puts forward. He also gives us his views on the use of digital media in order to increase the proximity to its customers.

JAEGER LE COULTRE at the 2012 SIHH

JAEGER LE COULTRE at the 2012 SIHH

Parmigiani Fleurier at the 2012 SIHH

Parmigiani Fleurier at the 2012 SIHH

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