How does a lifestyle brand such as Gc communicates with promising ambassadors

How does a lifestyle brand such as Gc communicates with promising ambassadors

Cindy Livingstone, CEO of Gc Watches, explains us the original path taken by the brand to promote itself through more than a 100 young but not so well known ambassadors for every country and market.

Omega novelties at Baselworld 2013

Omega novelties at Baselworld 2013

Hermès novelties at Baselworld 2013

Hermès novelties at Baselworld 2013

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