Watchmaking Retailing & Distribution Evolution: example of a singular retailer with Chronopassion
There has been many explicit signs recently that the world of distribution and retailing of watches is seriously evolving and we wanted to address this issues in a new series of video reports. The moves made by the Richemont Group with its double acquisition of first and second hand e-commerce solutions, Mr. Porter and Watchfinder, are definite game changers and its logical that brands are now seriously tackling online sales.
But when it comes to brick and mortar retailers, what are their options? Not so long ago, we heard Mr. Jean-Claude Biver mentioning that they are more or less forced to adapt or they could simply face some very difficult times. We know brands are pushing for mono-brand stores across large cosmopolitan cities, so how are mutlibrand retailers coping with the situation?
In this first episode, we went to Paris to meet a retailer who from the start chose an more singular approach when it comes to the types of watches he carries. Chronopassion and its founder Mr. Laurent Picciotto explains us how all this came into being, what are his particularities focusing on special timepieces and not necessarily brands, and how he sees the future.