FROM WRIST TO DASHBOARD

How Concepto Engineered Time for the Bugatti Tourbillon

Welcome to the intersection of mechanics, design, and obsession!

In this episode, we take you behind the scenes at ⁨Сoncepto Watch Factory⁩, the independent manufacture responsible for crafting the mechanical dashboard clock of the Bugatti Tourbillon. In collaboration with ⁨Bugatti, they created a truly mind-blowing mix of analogue-electronic timekeeping instruments for one of the most extraordinary cars ever built.

🕰️ Scaling a traditional movement to fit this bespoke application was no small feat, as well as merging high-tech electronics with traditional mechanical parts. From re-engineering components to accommodate a larger format, to making sure everything ticks and tacks without any constraints, including temperature. And finally, integrating complications like a fuel level display, a speedometer and an engine power reserve indicator. Every detail was pushed to the extreme with Swiss precision.

🏎️ With this clock, Concepto and Bugatti have created a bold statement in the world of luxury cars, playing in the field of ⁨Vacheron Constantin⁩ and Rolls-Royce⁩ with their Les Cabinotiers Armillary Tourbillon. We're not on a racing track to decide who did it better, but in the realm of hypercars that defy boundaries, Concepto gets the unbeatable leadership.