Zenith

As if our interview with Zenith CEO Julien Tornare last week wasn’t enough with the presentation of two superb new models from the Maison, here is their tough micro-blasted titanium tool watch with a colourful twist worth your viewing time.

We had the pleasure of having Julien Tornare, CEO of Zenith Watches, who dropped by our Geneva Club to talk to us about two new timepieces introduced by the brand of Le Locle. The first one is the Chronomaster Revival Shadow, a very cool watch housing the famous El Primero mouvement in black sandblasted 37mm case made out of titanium with black and grey dial and sub-dials.

In today’s PRIMETIME we will go over some other newsworthy stories of the industry. Naturally this includes a follow up on the Baselworld situation because as predicted it didn’t take long for the LVMH brands, Hublot, TAG Heuer, Bulgari and Zenith to announce their departure from the show.

We will also discuss new product launches as activity is slowly starting again here in Switzerland, but very gently as we don’t want to simply cover these new watches without seeing them in the flesh, proving again the necessity of these physical shows.

What a historic crazy moment we just lived with the shattering record just set for a wrist watch: 31 Million Swiss Francs for the one and only steel Grand Master Chime from Patek Philippe. A record sending a clear message that Patek is in a league of their own and nothing, absolutely nothing comes close to it!!

Welcome on this new edition PRIMETIME and we have a rather dense edition to share with you; plenty of new products, plenty of business and gossipy things, a serious update on the SIHH/Baselworld saga and a lot to expect in the coming days.