In this interview, we return to a project first announced in the spring of this year and the possible return of a watch fair organised in Basel. We hadn’t heard much in the following months, but now the team behind Basilia, the fair’s new name, is making it clear the fair will happen next year. To be honest, the concept seems good, the architectural design is interesting, and the positioning is rather clever. But in a very competitive market for fairs and with established players, isn’t it a bold move? This is what we are discussing in the interview with the event’s CEO, Roman Imgrüth.