With the new edition of Primetime, watchmaking in the news, we sat down with the GOAT, Olivier Muller, to discuss recent market developments and how they can affect watch sales, brands and final customers.

In this special edition of Primetime, we once again stood up (pun intended) with the leading expert on the watch business, Mr Oliver Müller. This time, we changed the setting and filmed the episode at EPHJ, The World of High Precision.

We inaugurate a new format, coming back on the latest industry figures shared by the Swiss Watchmaking Federation. This report comes out every month, and we will, from now on, go over these numbers with Mr. Oliver Müller in a rapid overview of the main trends witnessed and their consequences.

With over 55,000 visitors and 23,000 public tickets sold, Watches & Wonders 2025 remains the global stage for horology. And this year, nearly 10,000 young minds were introduced to the magic of mechanical watchmaking—future collectors and creators in the making.

Welcome on PRIMETIME Watchmaking in the News. We're back to our "no guest" classical version for this edition, but nonetheless, with plenty of stories to share and watches to talk about.

For our end-of-the-year Primetime, Watchmaking in the News show, we invited a special guest to discuss the key events of the past 12 months that are likely to shape the watch-loving world in 2025.

For this edition of PRIMETIME, we’ve decided to refresh the format while retaining the same engaging and newsworthy content.

A lot has been happening in our beloved industry, so we have many topics to discuss here, including the controversial release of the Cubitus collection.

After a refreshing summer break, we're back with a comprehensive recap of the latest developments in the watchmaking industry, particularly on the business front. Everything you love is here: suspense, passion, high speed, big money, a pinch of disappointment, a nugget of fear, and a lot of respect for watches and the people who make them for us.

In this Showtime edition, we come back on the Watches & Wonders week, new watches, and other important developments on the business side.

Talking about the news that might soon shift the industry and the global market.

PRIMETIME - Watchmaking in the news is here again with industry developments and new watches!

The nice and the less nice stories of 2023…