Just ahead of Watches and Wonders 2025, we had the privilege of catching up with none other than Karl-Friedrich Scheufele of Chopard‬ — and yes, we got a first look at their stunning new releases!

Ok maybe "checkmate" is a bit harsh at this stage but seriously what else could happen as Patek Philippe, Rolex, Tudor, Chopard and Chanel decided to pull out of Baselworld and will most certainly drain a few other major players in their footsteps. And all this to create a new show in Geneva, which will occur at the same dates as Watches & Wonder in April of 2021 and this represents a life saver for what was known as the SIHH.

Welcome on this new edition PRIMETIME and we have a rather dense edition to share with you; plenty of new products, plenty of business and gossipy things, a serious update on the SIHH/Baselworld saga and a lot to expect in the coming days.