In this Primetime edition, we go through the latest events in the watch world — from GPHG edition, New York, Mexico and Bangkok Watch Week to what’s coming up at Dubai Watch Week.

We’ll also go through some of our favourite pieces from the GPHG 2025, with stunning creations from Chopard, Audemars Piguet, Van Cleef and many independents really making waves.

Plus, we’ve got some exciting news — MB&F is celebrating 20 years with a special raffle, and Audemars Piguet is coming back for Watches & Wonders 2026. So grab a coffee and get ready.

Just ahead of Watches and Wonders 2025, we had the privilege of catching up with none other than Karl-Friedrich Scheufele of Chopard‬ — and yes, we got a first look at their stunning new releases!

Ok maybe "checkmate" is a bit harsh at this stage but seriously what else could happen as Patek Philippe, Rolex, Tudor, Chopard and Chanel decided to pull out of Baselworld and will most certainly drain a few other major players in their footsteps. And all this to create a new show in Geneva, which will occur at the same dates as Watches & Wonder in April of 2021 and this represents a life saver for what was known as the SIHH.

Welcome on this new edition PRIMETIME and we have a rather dense edition to share with you; plenty of new products, plenty of business and gossipy things, a serious update on the SIHH/Baselworld saga and a lot to expect in the coming days.