Launched in 2014, the Astronomia initially received mixed reviews. Now, a decade later, it has become an icon, and we're celebrating the engineering audacity and innovative approach of the most daring ones, those who set trends.

Originally released in 2019, the Oil Pump had an automaton, depicting an oil derrick. Now, this horological marvel has been reimagined with cutting-edge updates that enhance its functionality and design, while staying true to its roots.

While Bugatti decided to empower the new car with the V16 engine with electricity, Jacob & Co has once again pushed the boundaries of innovation and luxury with their Bugatti Tourbillon.

In today’s PRIMETIME we will go over some other newsworthy stories of the industry. Naturally this includes a follow up on the Baselworld situation because as predicted it didn’t take long for the LVMH brands, Hublot, TAG Heuer, Bulgari and Zenith to announce their departure from the show.

We will also discuss new product launches as activity is slowly starting again here in Switzerland, but very gently as we don’t want to simply cover these new watches without seeing them in the flesh, proving again the necessity of these physical shows.

We never thought we would see an actual working replica of any car engine in a watch, but when on top of it it’s the mythical W16 engine from Bugatti, well this takes it to the very next level!!! Enjoy & Viva Watchmaking