We knew that the Godfather timepiece was one of Jacob Arabo’s favorite for many personal reasons, but this one came in a rather large round case. After three years of development, the brand just introduced the second chapter and this time coming in a rectangular shaped case, but most notably is the fact that you now have two melodies to play with. Featuring a flying tourbillon and offering 72 hours of power reserve, the Godfather II is limited to 74 pieces coming in 42 by 44mm rose gold case.

Launched in 2014, the Astronomia initially received mixed reviews. Now, a decade later, it has become an icon, and we're celebrating the engineering audacity and innovative approach of the most daring ones, those who set trends.

Originally released in 2019, the Oil Pump had an automaton, depicting an oil derrick. Now, this horological marvel has been reimagined with cutting-edge updates that enhance its functionality and design, while staying true to its roots.

While Bugatti decided to empower the new car with the V16 engine with electricity, Jacob & Co has once again pushed the boundaries of innovation and luxury with their Bugatti Tourbillon.

In today’s PRIMETIME we will go over some other newsworthy stories of the industry. Naturally this includes a follow up on the Baselworld situation because as predicted it didn’t take long for the LVMH brands, Hublot, TAG Heuer, Bulgari and Zenith to announce their departure from the show.

We will also discuss new product launches as activity is slowly starting again here in Switzerland, but very gently as we don’t want to simply cover these new watches without seeing them in the flesh, proving again the necessity of these physical shows.