STATE OF THE WATCHMAKING INDUSTRY - Morgan Stanley Report - Part 1

The Morgan Stanley yearly report on the state of the watchmaking industry has become a reference tool, which is either loathed or appreciated by those figuring in it, but nonetheless it gives a good snapshot of the main trends witnessed during the previous year.

As we did get slightly carried away for about four hours with Olivier Müller from Luxconsult talking about the report's main findings, we decided to split it into 4 segments.

In the first episode, we cover the methodology used by the teams of Morgan Stanley, as there has been some controversy on some of the published numbers, but then we follow on general market dynamics, such as why privately held companies perform better than publicly listed ones, and the notion of premiumisation and consolidation.

In the second and third episodes, we discuss the performance of groups and the big names of the industry, whereas in the fourth and final episode, we talk about the independent scene, as well as non-Swiss brands and the evolution of events and marketing strategies.

Enjoy