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PRIMETIME - February 2026
We are back with our PRIMETIME edition and this time we meet with Lex Stolk from Fratello Watches to discuss latest news in a watchmaking universe. Enjoy ;)
Inside Audemars Piguet’s AP Social Club 2026
Time to get watch-nerdy in the best way ⌚🔥 We’re diving into the AP Social Club with Audemars Piguet — cool people, cool moments, and even cooler watches. Held once a year, this gathering is the perfect opportunity to discover the main novelties launched by the brand and there were quite a few! Luxury energy, creative culture, and those small details only true watch lovers obsess over.
PRIMETIME November 2025
In this Primetime edition, we go through the latest events in the watch world — from GPHG edition, New York, Mexico and Bangkok Watch Week to what’s coming up at Dubai Watch Week.
We’ll also go through some of our favourite pieces from the GPHG 2025, with stunning creations from Chopard, Audemars Piguet, Van Cleef and many independents really making waves.
Plus, we’ve got some exciting news — MB&F is celebrating 20 years with a special raffle, and Audemars Piguet is coming back for Watches & Wonders 2026. So grab a coffee and get ready.
Introducing the Audemars Piguet Royal Oak RD5 Flying Tourbillon Flyback Chronograph
The RD5 by Audemars Piguet marks the final timepiece in the RD lineage of the brand of the Brassus, and they definitely set the bar high if this is indeed the farewell iteration of some incredible watches coming out of their R&D department.
PRIMETIME March 2025
Welcome on PRIMETIME Watchmaking in the News. We're back to our "no guest" classical version for this edition, but nonetheless, with plenty of stories to share and watches to talk about.
Latest Business News & State of The Watch Market
The Eighth Annual Swiss Watches report by Morgan Stanley and LuxeConsuilt is here. We invited Oliver Müller to break down the key events of the past 12 months and explore what’s next based on current watch market trends. Our longest video ever—but we simply couldn't leave out this vital insight!
PRIMETIME - November 2024
For this edition of PRIMETIME, we’ve decided to refresh the format while retaining the same engaging and newsworthy content.
PRIMETIME - February 2024
PRIMETIME - Watchmaking in the news is here again with industry developments and new watches!