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General News, Watches & Products Julia Nazander General News, Watches & Products Julia Nazander

Inside Audemars Piguet’s AP Social Club 2026

Time to get watch-nerdy in the best way ⌚🔥 We’re diving into the AP Social Club with Audemars Piguet — cool people, cool moments, and even cooler watches. Held once a year, this gathering is the perfect opportunity to discover the main novelties launched by the brand and there were quite a few! Luxury energy, creative culture, and those small details only true watch lovers obsess over.

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PRIMETIME Julia Nazander PRIMETIME Julia Nazander

PRIMETIME November 2025

In this Primetime edition, we go through the latest events in the watch world — from GPHG edition, New York, Mexico and Bangkok Watch Week to what’s coming up at Dubai Watch Week.

We’ll also go through some of our favourite pieces from the GPHG 2025, with stunning creations from Chopard, Audemars Piguet, Van Cleef and many independents really making waves.

Plus, we’ve got some exciting news — MB&F is celebrating 20 years with a special raffle, and Audemars Piguet is coming back for Watches & Wonders 2026. So grab a coffee and get ready.

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PRIMETIME Elisabeth Isakova PRIMETIME Elisabeth Isakova

PRIMETIME March 2025

Welcome on PRIMETIME Watchmaking in the News. We're back to our "no guest" classical version for this edition, but nonetheless, with plenty of stories to share and watches to talk about.

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General News Elisabeth Isakova General News Elisabeth Isakova

Latest Business News & State of The Watch Market

The Eighth Annual Swiss Watches report by Morgan Stanley and LuxeConsuilt is here. We invited Oliver Müller to break down the key events of the past 12 months and explore what’s next based on current watch market trends. Our longest video ever—but we simply couldn't leave out this vital insight!

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