With the new edition of Primetime, watchmaking in the news, we sat down with the GOAT, Olivier Muller, to discuss recent market developments and how they can affect watch sales, brands and final customers.

In this special edition of Primetime, we once again stood up (pun intended) with the leading expert on the watch business, Mr Oliver Müller. This time, we changed the setting and filmed the episode at EPHJ, The World of High Precision.

We inaugurate a new format, coming back on the latest industry figures shared by the Swiss Watchmaking Federation. This report comes out every month, and we will, from now on, go over these numbers with Mr. Oliver Müller in a rapid overview of the main trends witnessed and their consequences.

Welcome on PRIMETIME Watchmaking in the News. We're back to our "no guest" classical version for this edition, but nonetheless, with plenty of stories to share and watches to talk about.

The Eighth Annual Swiss Watches report by Morgan Stanley and LuxeConsuilt is here. We invited Oliver Müller to break down the key events of the past 12 months and explore what’s next based on current watch market trends. Our longest video ever—but we simply couldn't leave out this vital insight!

For our end-of-the-year Primetime, Watchmaking in the News show, we invited a special guest to discuss the key events of the past 12 months that are likely to shape the watch-loving world in 2025.